Logos
The logo is vital to our brand. It is our identifier and verifies the validity of our messages. The accurate, consistent and responsible use of ¶¶Òô³Ô¹Ï logos enables a powerful representation of our university.
Which Logo Should I Use?
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Our official university signatures serve as a graphic representation of the university at large. They will be used for general marketing, apparel, promotional items, university communications and publications.
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Secondary signatures are utilized to represent individual entities at the university. This includes: colleges, centers, offices, non-academic departments and other units on campus.
Athletic Marks Are Used For
- All NCAA athletic teams, as well as club and intramural sports
- Apparel and promotional items for athletics and school spirit
- ¶¶Òô³Ô¹Ï Athletics buildings, playing fields and vehicles
- Student clubs and organizations, homecoming events, and other non-academic units
A Note on Licensing
Logo usage is managed by the Collegiate Licensing Company (CLC). A list of vendors licensed to print ¶¶Òô³Ô¹Ï logos on your project is available from the Wildcat Store. If you are an entity outside the university and would like to get a license for logo usage, you can .
Download a quick to CLC license types.
Obtaining Logos
Download our primary university and athletic logos for both print and digital needs.
Do not use AI to generate any ¶¶Òô³Ô¹Ï logo.
Existing Logos
For other existing logos such as divisions, non-academic departments, centers, etc., you can request the file from the Marketing & Communications team and we will share them with you.
These requests are usually reviewed weekly on Monday afternoons.
Do you require a new logo?
Follow the same process and request it through our project request form.
You or your organization can qualify for a secondary logo if the organization is:
- A non-academic department within a division
- A student club
- Still being formed and you can provide the appropriate documentation (meeting minutes, a Trustees packet, etc.) where the formal creation of the department was approved
— Approved by President’s Council in 2013.